Reflexa Agent vs Ahrefs Brand Radar
Ahrefs Brand Radar watches how your brand appears in AI answers and reports it. Reflexa Agent lives on the site and changes the site. Different jobs: one tells you where you stand, the other does the work that moves it.
What Ahrefs Brand Radar does
From Ahrefs Brand Radar's own site, read on 9 October 2026: Ahrefs Brand Radar monitors a brand's visibility across AI platforms and alternative search sources, tracks citations, benchmarks against competitors and — with Ahrefs' web and bot analytics — observes AI crawlers and AI traffic. Engines it names: AI Overviews, AI Mode, Perplexity, Copilot, Gemini and ChatGPT, with Claude as an add-on model. Pricing: custom prompts from $50/month; the AI Visibility Index at $199/month with 83 prompts a day, 2,500 checks a month and $0.020 per extra check. https://ahrefs.com/brand-radar
What Reflexa Agent does
Reflexa Agent puts an agent on the website — one middleware file on a coded site, a plugin on WordPress — that reads the pages the way Google and the AI engines read them (23 checks), applies the fixes the owner approves from inside the site, writes a page's title, description, opening or FAQ for approval, counts every AI visit page by page, and answers questions about the site. Every change is applied from inside the site and is reversible; nothing is applied without approval. The page check is free in a free account; Starter $49/month, Growth $149/month (five times the usage); Free keeps one site, paid plans do not count sites.
Side by side
| Ahrefs Brand Radar | Reflexa Agent | |
|---|---|---|
| What it is | monitors a brand's visibility across AI platforms and alternative search sources, tracks citations, benchmarks against competitors and — with Ahrefs' web and bot analytics — observes AI crawlers and AI traffic | puts an agent on the website — one middleware file on a coded site, a plugin on WordPress — that reads the pages the way Google and the AI engines read them (23 checks), applies the fixes the owner approves from inside the site, writes a page's title, description, opening or FAQ for approval, counts every AI visit page by page, and answers questions about the site |
| Engines | AI Overviews, AI Mode, Perplexity, Copilot, Gemini and ChatGPT, with Claude as an add-on model | the checks are engine-agnostic — they test what every fetcher needs (robots.txt per crawler, raw HTML, structured data); AI traffic counts the crawlers of OpenAI, Anthropic, Perplexity and Google by verified user-agent and IP |
| On the site | optional analytics script for traffic; no fixes applied | yes — the agent runs on the site and is bound to it by its token and a domain proof |
| Applies fixes | no — monitoring and benchmarking | yes — four switches applied from inside (AI crawlers in robots.txt, Organization JSON-LD, sitemap, /llms.txt) and page text written and published on approval, every change reversible |
| AI traffic | yes, via Ahrefs Web Analytics and Bot Analytics when installed | yes — every AI request the site receives, split into pages opened to answer someone, pages crawled to learn, and people who clicked through |
| Pricing | custom prompts from $50/month; the AI Visibility Index at $199/month with 83 prompts a day, 2,500 checks a month and $0.020 per extra check | the page check is free in a free account; Starter $49/month, Growth $149/month (five times the usage); Free keeps one site, paid plans do not count sites |
When Ahrefs Brand Radar is the better choice
An SEO team already in Ahrefs that wants AI visibility next to its backlink and keyword data, with per-prompt pricing it can scale.
When Reflexa Agent is the better choice
A company that wants the site itself made readable and recommendable, the crawler access, the structured data, the answer-first text, done on the site rather than listed in a report, with every AI visit counted from inside and a price that starts at free. Many teams run a visibility report beside it; the two do not overlap.
Honesty note: the Ahrefs Brand Radar column is what its public site says on 9 October 2026. Products change; check the linked page before you decide, and tell us if this is out of date.
Other comparisons
Questions people ask
Is Reflexa Agent a replacement for Ahrefs Brand Radar?
Not a like-for-like one. Ahrefs Brand Radar reports on how your brand appears in AI answers; Reflexa Agent changes the site so those engines can read it, from inside. Teams that want both a visibility report and the site work use both.
Does Ahrefs Brand Radar change my website?
From its own site, as read on 9 October 2026: no — monitoring and benchmarking.
What does Reflexa Agent change, and can it be undone?
Four switches applied from inside the site (AI crawlers in robots.txt, Organization JSON-LD in every page, a sitemap, /llms.txt) and page text (title, description, opening, FAQ) published only after you approve the exact words. Every change is reversible; nothing is applied without approval.
Which should I start with?
If you do not know whether AI can read your site, start with the free check: it is free, in a free account, and tells you in minutes. If you want to know how often you are named across engines and prompts, Ahrefs Brand Radar is built for that. An SEO team already in Ahrefs that wants AI visibility next to its backlink and keyword data, with per-prompt pricing it can scale is the case for Ahrefs Brand Radar.
Start with the free check. Then tell the agent what you need.
The free check runs the 23 checks on your public pages. Nothing is installed, nothing changes until you press it.
Free check from outside in minutes · the report by email · nothing installed yet