Does your site say who you are in structured data?
JSON-LD identifies the organization. Structured data hands engines exact facts — name, organization, what you offer — to ground an answer in.
What the check looks at
The check looks for JSON-LD on each page and for an Organization (or a Person, for a personal brand) in it, with a name, a URL and ideally a logo and sameAs links. Without it the page offers no machine-readable statement of who is behind it.
Why it matters
Structured data hands engines exact facts — name, organization, what you offer — to ground an answer in. Without it they infer, and inference across the web is how a brand gets mixed up with another of the same name.
How to see it on your own site
View source and search for application/ld+json. The schema & entity tool runs thirteen checks on a homepage's JSON-LD — Organization and WebSite entities, name mirrored in visible text, logo, sameAs, @id links.
Schema & entity check → — free, no signup.
How to fix it
- Add one Organization block to every page, with @id
https://yourdomain/#org, name, url, logo, description and sameAs. - Keep the name identical to the one visible on the page.
- Put it in the HTML the server sends, not injected by a tag manager.
What the agent does: the agent puts the Organization block into every page's head from inside the site — one click.
Related checks
- Structured data is in the raw HTML, not injected by scripts
- Structured data entities are linked (@id)
- sameAs links to external profiles are present
- Structured data matches the visible text
Part of the 23 checks · group: Brand identity — JSON-LD on the page, entity links (@id, sameAs), Wikidata record, consistent external profiles.
Questions people ask
Which schema type should a company use?
Organization, with the specific subtype only when it fits (LocalBusiness for a place people visit, Corporation is rarely needed). The subtype matters less than the fields: name, url, logo, sameAs.
Is microdata or RDFa fine?
They are valid, but JSON-LD is what the engines document and what the check reads.
Start with the free check. Then tell the agent what you need.
The free check runs the 23 checks on your public pages. Nothing is installed, nothing changes until you press it.
Free check from outside in minutes · the report by email · nothing installed yet