Is there independent, citable material about your brand?
Press and reviews confirm the brand. An engine that recommends a brand prefers to back it with something other than the brand's own words.
What the check looks at
The check is a reviewer's list: earned media, review-site presence (G2, Capterra, Trustpilot, the ones for your category), list placements, analyst mentions. Third-party material about you is what an engine can cite when it recommends you.
Why it matters
An engine that recommends a brand prefers to back it with something other than the brand's own words. Reviews, press and independent lists are that material. Without them a recommendation rests on your site alone, and engines are cautious with that.
How to see it on your own site
Search your brand name together with "review", "vs", "alternative". What comes back is what the engine finds.
How to fix it
- Get listed where your category is reviewed and keep the profile current.
- Earn press with something worth writing about — data, a study, a launch — rather than announcements.
- Reference your coverage from the site: a press page with links is read.
What the agent does: this is human work. The agent tells you what exists and what is missing; a person builds it.
Related checks
- Comparison pages in your category mention the brand
- Brand has a Wikidata record and a Wikipedia article
- External profiles match the brand
Part of the 23 checks · group: External sources — comparison pages, press and reviews about your category that AI engines read.
Questions people ask
Do reviews on my own site count?
Less. Testimonials you publish are your words in effect; a review on an independent site is third-party evidence.
Start with the free check. Then tell the agent what you need.
The free check runs the 23 checks on your public pages. Nothing is installed, nothing changes until you press it.
Free check from outside in minutes · the report by email · nothing installed yet